There is little point working hard to craft your reputation unless you get noticed AND get advocated and sponsored.
The purpose of sponsorship is to mobile your fans and advocates to put you forward whenever the opportunity arises, and to shout from the rooftops on your behalf.
So, step back and take a strategic view of how to get sponsors bought into the value you and your reputation can deliver to them and their friends/associates.
How to Get More Sponsorship for Your Reputation
Exercise to Get Reputation Sponsorship
- Who in your arena have a reputation as great mentors?
- Who is your arena are considered to be stable, wise and known for caring for the organisation?
- Who do you notice senior people turning to for advice?
- Who can give you more insight into the answers to these questions?
- What action can you take to get closer to these potential sponsors?
More about Developing Your Reputation
- Beware Your Reputation’s Competition!
- Five Reasons Why You May Lack Visibility
- How to Demonstrate Your Expertise without Blowing Your Own Trumpet