Power • Influence • Impact
To stimulate your stakeholder identification process, here are a few different categories where powerful people could be hiding, waiting for you to engage with them! Customers/Users Perhaps a little obvious, but think carefully about this. Who is going to be using the...
To finish the positioning of your stakeholder, you also need to consider the degree of positive or negative agreement the individual has that you should successfully achieve your goal. Three aspects will help you weigh up where you should position them… Interest. What...
When you are using the Stakeholder Influence Map to analyse all your key/powerful stakeholders, you need to consider the quality of the relationship you have with each before you can determine their position.There are three elements to this aspect which you need to...
Influencing Goals are a critical element of the overall stakeholder influence process that I advocate here. Many people when they begin to focus on their influence will stay too long having a vague aim about what they want to influence. This is okay, but is not as...
A final piece of thinking in this step is how you will know you have achieved the desired influence. For many of the example Influencing Goals I gave earlier, it is clear from the wording that the board either signed off the proposal or they didn’t. But ones like...
Here are some examples of Influencing Goals my clients have chosen to focus their stakeholder management on… Achieve planning committee approval for the new building in Regent Street. Increase requests for advice from internal clients fivefold by the end of this year....