Power • Influence • Impact

Master of Influence: Section 7/10

Communicating for Impact & Persuasion

 

Do you communicate with confidence and influence others effectively?

Great influencers don’t just talk—they inspire action. Whether in meetings, negotiations, or one-on-one conversations, clear and persuasive communication helps build credibility, secure buy-in, and drive results.

How to Score Yourself

Consider the indicators below. Estimate your score from 0 to 10 based on how consistently you demonstrate these traits.

Positive Indicators (Why You’d Score High)

Someone who scores high in this section is likely to:

✔ Communicate with clarity, confidence, and authority.
✔ Adjust messaging to different audiences for maximum influence.
✔ Engage groups persuasively and read the mood of an audience.
✔ Present ideas in a way that builds buy-in and action.

Negative Indicators (Why Your Score Might Be Lower)

Someone who scores lower may:

✘ Struggle to hold attention or make a strong impact.
✘ Use the same message for all audiences without adjusting.
✘ Misjudge the mood of an audience and fail to engage them.
✘ Come across as unsure, unconvincing, or too aggressive.

 

👉 Remember to keep track of your score before moving on.

 

 

One of the rapidly growing problems today, as disruption lands across every level of an organisation, is building and maintaining real influence in complex settings.

Ethical Strategic Influence

 

The practical process, first developed in 2008, that is currently helping serious professionals in organisations like GSK, Zurich, and the NHS.